My name is Yakov Smart. As a Trusted Advisor to CEOs and Sales Leaders worldwide along with being the author of Disrupting LinkedIn, you'll quickly recognize me to be very different from those "digital marketing experts" and "lead generation gurus" out there.
This is because of three very important reasons.
1. I've actually been in the trenches working with other people like you on a regular basis. In other words, everything you'll hear me share is based around what actually works on planet earth instead of some theoretical mumbo jumbo coming from who knows where.
2. I've developed a unique way of making this new way of using LinkedIn as simple to digest and implement in your business as possible. In other words get ready to drastically reduce your learning curve so that you don't have to spend hundreds of hours learning and refining so many of these strategies like I did.
3. I've recognized that for the people we work with, it's not necessarily about filling their "lead buckets" with hundreds of sub-par leads. Lead generation is great but using LinkedIn to attract the A-List people you want into your business is what makes the real difference.